Web Platform Architecture
The Goal Build web platforms that sell “Thainess” — culture, lifestyle, identity — to Chinese and ASEAN audiences through authentic, non-tourist-trap content. Approach Content: Thai perspective, genuine lifestyle, not tourist marketing Language: EN default → TH → ZH Stack: Next.js 16 (App Router), i18n (zh-CN/en/th), Markdown-first Design: Minimalist, grid-based, Unsplash imagery Key Pages /culture → Thai cultural content /lifestyle → Modern Thai living /design → Thai aesthetic in digital products /food → Thai cuisine (authentic) /travel → Real Thailand beyond the guidebooks ...