The Goal
สร้าง web platforms ที่ขาย “ความเป็นไทย” — culture, lifestyle, identity — ให้ Chinese และ ASEAN audiences ผ่าน authentic, non-tourist-trap content
Approach
- Content: Thai perspective, genuine lifestyle, not tourist marketing
- Language: EN default → TH → ZH (not the other way around)
- Stack: Next.js 16 (App Router), i18n (zh-CN/en/th), Markdown-first
- Design: Minimalist, grid-based, Unsplash imagery
Key Pages
/culture → Thai cultural content /lifestyle → Modern Thai living /design → Thai aesthetic in digital products /food → Thai cuisine (authentic, not tourist) /travel → Real Thailand beyond the guidebooks /blog → Personal perspective /about → Who is behind this
Stack: Hugo · PaperMod · i18n · Markdown