The Goal
Build web platforms that sell “Thainess” — culture, lifestyle, identity — to Chinese and ASEAN audiences through authentic, non-tourist-trap content.
Approach
- Content: Thai perspective, genuine lifestyle, not tourist marketing
- Language: EN default → TH → ZH
- Stack: Next.js 16 (App Router), i18n (zh-CN/en/th), Markdown-first
- Design: Minimalist, grid-based, Unsplash imagery
Key Pages
/culture → Thai cultural content /lifestyle → Modern Thai living /design → Thai aesthetic in digital products /food → Thai cuisine (authentic) /travel → Real Thailand beyond the guidebooks
Stack: Hugo · PaperMod · i18n · Markdown